COCA COLA’S “CUPS TO DYE FOR”
In collaboration with McDonald’s and as one of their key ATL campaigns for 2024, Coca-Cola’s iconic, specially designed glasses made a highly anticipated return—this time with a brand-new, cutting-edge design featuring innovative shapes, textures, and colors.
Inspired by a vibrant neon palette, I developed the concept to emphasize the interplay of color, form, and texture, ensuring a cohesive visual language across all mediums. The key visual was designed to be both versatile and distinctive, effectively capturing the campaign's essence while seamlessly adapting to various channels and formats.
Type of work: Design for advertising, Key Visual + collateral
Role:
Graphic Design, Content, Strategy
Digital - Social Media, Email Marketing and Web Asset Design.
Project Details
Year — 2024
Client — McDonald’s Agency - guts&brains DDB