THE LAST RESORT | EUROBEST YOUNG CREATIVES 2024

The Mediterranean offers resorts for some and last resorts for others. The former should know of the plight of the latter and have a clear and immediate way to help. We partner with hotels, resorts, and B&Bs aligned with our values to offer “The Last Resort” package. By booking the package, a person would become an SMH member and also save their spot at the place they're staying for next year, giving them added value to donating. Donors secure their booking—same dates, same hotel, guaranteed privilege—for next year. One subscription connects their annual summer stay with life-saving support for refugees. A simple choice: a trip for them, safety for others—aligning both sides of the sea. We channel our database of stays in an interactive map on the project's landing page, located on SMH's main website. We advertise by disruptive, resort-style ads in SoMe and OOH. 

Type of work: Fully-integrated advertising campaign