THE LIQUOR 59

The Liquor 59 is a brand-new rooftop bar and lounge that celebrates the craftsmanship behind signature and exquisite cocktails. My goal was to create a brand identity that exudes elegance, timelessness, and sophistication—one that adds a touch of mystery and conveys a sense of exclusivity for its clientele.

I aimed to develop a visual identity that directly reflects the essence of the space, serving as a literal translation of the sensations it evokes in its guests. To achieve this, I chose a refined, minimalistic, and sophisticated design style that best represents The Liquor 59. A carefully curated mix of deep and monochromatic tones, elegant handwritten details, and stripped-back photography was my approach to capturing the brand’s unique character with precision.

Type of work: Passion Project - Visual identity; the full package