THE LIQUOR 59

The Liquor 59 is a brand new Rooftop Bar and Lounge, focusing on the craftsmanship behind creating signature and exquisite cocktails. I wanted to create a brand identity surrounding the bar that is elegant, timeless and sophisticated, that adds a taste of mystery and conveys a sense of exclusivity around its clientele.

I wanted to create a visual identity that directly corresponded with the essence of the space and be a literal translation of the sensation it evokes in its clientele. I chose a classy, minimalistic and sophisticated style, that best described what The Liquor 59 is all about. Incorporating a mix of deep and monochromatic tones, elegant, handwritten details, paired with stripped back photography was my go to method to perfectly capture that.

Type of work: Passion Project - Visual identity; the full package